firstly to fully understand how to successfully design an product/app I must research into the design process and product manufacturing..
I found some useful information on this page that helped me understand; manufacture, the design process and the factors that go into design : http://www.technologystudent.com/joints/prddes1.htm
1. Define the Problem
You can’t find a solution until you have a clear idea of what the problem is.
2. Collect Information
Collect sketches, take photographs and gather data to start giving you inspiration.
3. Brainstorm and Analyse Ideas
Begin to sketch, make, and study so you can start to understand how all the data and information you’ve collected may impact your design.
4. Develop Solutions
Take your preliminary ideas, and form multiple small-scale design solutions.
5. Gather Feedback
Present your ideas to as many people as possible: friends, teachers, professionals, and any others you trust to give insightful comments.
6. Improve
Reflect on all of your feedback and decide if or to what extent it should be incorporated. It is often helpful to take solutions back through the Design Process to refine and clarify them. '
National trust brief:
Objective: Reposition the National Trust away from its current perceived image; make it
relevant to the modern visitor. Put the Trust firmly at the centre of a drive to re-establish the importance of place in our lives. Create an integrated campaign that makes their brand stand for a positive impact on people’s relationship with nature and beauty, forever.
Target audience; 25-40 year olds nationwide in the UK.
Things to keep in mind;
-Consider the reasons why people don’t make time to visit areas of natural or historic beauty.
-How do you change perceptions of the Trust as being old fashioned, and instead show the passion they have for nature and beauty? Consider the benefits those things bring to people’s lives.
-Think about this campaign in the widest sense. Use whatever relevant tools you have to reach out to your audience.
(brand research);
The national trust is an organisation dedicated to the preserving and maintenance of historical places of cultural heritage. It is most commonly known to be or associated with elderly people, offering membership deals too pensioners and families being a place to visit on a day out.
It is a charitable organisation serving England wales and northern Ireland.
http://www.dandad.org/awards/new-blood/2014/national-trust-reconnect-our-relationship-with-nature-and-beauty/2449/expect-the-unexpected/
http://www.dandad.org/awards/new-blood/2014/national-trust-reconnect-our-relationship-with-nature-and-beauty/2457/more-space/
http://www.dandad.org/awards/new-blood/2014/national-trust-reconnect-our-relationship-with-nature-and-beauty/2473/i-have-national-trust/
http://www.dandad.org/awards/new-blood/2014/national-trust-reconnect-our-relationship-with-nature-and-beauty/2451/national-trust-film-and-tv-membership/
Ideas Generation:
-an after work special campaign that promote the idea of people visiting after work for some fresh air and beautiful sights to unwind and destress after a long days work.
-a happy hour campaign that promotes the idea to instead of go to the pub after work come to a national trust pub and unwind in a nice country pub with friends #happy-hour could be the recognisable slogan.
-#time to breathe, is a campaign that is making people aware that the stress of everyday life can build up and cause people to 'burnout' #time to breath is a campaign the encourages people to visit a national trust site and let nature work its magic and help your mind relax, team up with a possible charities like 'mind' and 'rethink' charities that are dedicated to helping people with mental health problems.
-national trust beer festival.
--a campaign that encourages couples to come and spend time in nature. it could be advertised as a bonding experience/ something else to do rather then sit in front of the tv or go to the pub.
3 concepts:
1 #time to breath Campaign teaming up with the charity 'mind' in order to raise awareness of the issues surrounding mental health and also the importance of being in nature and how it can help you "return to normality"
2 a campaign that encourages couples to spend their time together at a national trust site, it would be advertised as a bonding experience and as more fun than sitting in front of the tv together. the campaign slogan could be 'a place for love'
3 an after work special campaign that promote the idea of people visiting after work for some fresh air and beautiful sights to unwind and destress after a long days work.
Npower brief:
target audience; domestic Energy users
Things to keep in mind;
-Time of life( changes in 'energy users' life) e.g new baby, kids being old enough to use house hold appliances, kids moving out to uni, young professionals dealing with new situations.
-could the app solve an every day issue or problem.
-remove the hassle.
informative research:
What is Npower?
Npower is a german owned Energy company that provides Energy for millions of homes across Britain.
How to save energy?
Reduce your “water footprint” to save electricity
Switch to a “smart thermostat”
Hang-drying laundry
Use motion-sensor light switches
Go green in the kitchen with your microwave
Consider the benefits of solar power and/or green energy providers
Save electricity at work
Make greener choices during the winter months
Try hand-washing your clothing
To find inspiration for possible solutions and conduct some visual research I searched online, I found some apps that were designed to help people keep track of their energy usage. these apps gives me a good starting point for my ideas.
Previous D&AD competition entries:
http://www.dandad.org/awards/new-blood/2014/npower-give-control-to-energy-users/2503/upower/
https://vimeo.com/98551445
https://www.youtube.com/watch?v=dmlik6XE7PU
My ideas:
-
automatic weather update of temperature and clothing suggestions for the day.
-
temperature warnings
-
animated character with siri' like personality that delivers guidelines for energy usage and advises users on how to save energy
-
students can look up previous energy bills/levels for a property they are potentially moving into, so that they can find which properties are warmer in the winter and require less energy and therefore forcing landlords to insulate properly thus saving energy..
3 concepts;
1- is an app for young children that has a game that gives kids an incentive to save energy. the game will reward kids when they save energy by evolving the character. the game will also teach kids about climate change and the issues surrounding it.
2- is an app for young professionals that as well as alerts them about their energy uses, also gives weather updates so that they can adjust the heating in their house accordingly. and it will also give updates on if they are over using gas or electric. the app will also give clothing suggestions to commuters for example"its going to be freezing outside all day today, wear a thick coat!"
3- an app for students that have just moved away from home, which is an app wth a 'Siri' like character called sammy the npower camel. , with a personality that talks to you, he gets upset at you if you dont save energy and gives the user suggestions and advice on how to save energy. it also links to facebook and compares your personal daily use of energy with your friends.
WWF brief(week03)
to take the living planet report and make it relevant and accessible to the 'always on' generation.
communicate our relationship with the planet; we need the planet and the planet needs us to maintain it.
Audience: 14-24 that are difficult to engage to a point of action.
Keep in mind;
-what are the reasons people don't get involved ?
-awareness without action doesn't solve the problem
-the living planet report 2014
-stop wild animals being hunted to extinction
-stop animals habitats being wiped out.
what is the living planet report?
To give me inspiration and help me get on the right track with my ideas generation I looked up the D&AD winners and there was some great concepts :
http://www.dandad.org/awards/new-blood/2015/wwf/2810/bamboozle/
http://www.dandad.org/awards/new-blood/2015/wwf/2802/planit-points/
http://www.dandad.org/awards/new-blood/2015/wwf/2822/byte/
How can I relate the issues highlighted in the living planet report to, todays generation? What issues do they face that animals being kicked out of their habitats face?
Ideas generation:
A campaign that links the the WWF to the closing of the London night club 'fabric'. in a joint campaign in an effort to reopen the closed night club, and help raise awareness about The health of the planet. There could be linked petitions, night events to raise money for both causes and an effort could be made to join both communities thought the 'loss of habitat'
A campaign that raises awareness for a film, about the living planet report. that details what is happening to the planet and what needs to be done to save it. it could be a 'Netflix special' as millions of young people across hundreds of countries are subscribed to this medium , it is possibly the most accessible way to get the message to young people.
A campaign that highlights the need for 'action now' or 'time to take action' and teach young people in schools or university about sustainability and all about the living planet report, it could be government funded.
A campaign that introduces a carbon tax on large companies that harm the environment the most such as large beef farms in America, the campaign would to try to get people to sign a petition, that will be presented to the UN.
A comedy film that highlights what we are doing to the planet and environment and what we could be doing to help the planet recover, in a comedic way that makes people that hunt animals or harm the environment look stupid. the film could show a reverse of roles and show animals hunting humans for fun or kicking people out of their homes to build shopping malls or hotels.
AirBnB brief (week 03)
Objective: Empower the existing airbnb community and grow the 'idea of belonging' to a new audience.Audience: The modern traveller, whoever they are..
things to keep in mind:
-what does the word 'belonging' actually represent?
-diversity of people.
-Everyone has different ways of doing different things
-celebrate community
Initial research;
Airbnb is a community market place for people to list, discover, and book unique accommodation all around the world-Online or from a mobile phone or tablet.
Apartments to villas, houses, or even castles.60,000,000 guests- 34,00 cities - 191 countries.
Great customer service and a growing community of users. its the easiest and most convenient way for people to book and list accommodation.
To give me inspiration and help me get on the right track with my ideas generation I looked up the D&AD winners and there was some great concepts :
http://www.dandad.org/profiles/jury/411938/airbnb-brief-jury/
http://www.dandad.org/awards/new-blood/2015/airbnb/2728/airbnb-streets/
http://www.dandad.org/awards/new-blood/2015/airbnb/2735/the-postbook/
http://www.dandad.org/awards/new-blood/2015/airbnb/2710/we-bnb/
http://www.dandad.org/awards/new-blood/2015/airbnb/2731/airbnb-torch/
Ideas generation:
-Different ways to deliver bnb key to guest
-air bnb 'you are never alone'
-an app where bnb guests talk to previous guests
-sending a bnb thank you gifts
-air bnb cocktail party all over the world at the same date
3 concepts;
1- as a thank you for reaching a net worth of $24 billion, air bnb are giving away 2 free nights in bnb of your choice.
2- a campaign where airbnb send a free brunch out to existing customers to thank them for being part of the air bnb community, and encourage them to eat together.
3- is the idea for an app that lets airbnb customer interact with each other wether it be asking for directions or just for somewhere to eat the next day, the app will empower the existing airbnb community and welcome new users.
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