D&AD New Blood Awards 2017; Adobe Brief
Proposal;
I have chosen to follow a professional assignment from the D&AD assignments, which are set by industry, the brief/deliverables are below
My target audience : Is going to be secondary school pupils that are just becoming aware of the uses of softwares like photoshop and illustrator and teachers that want to decorate their class rooms with inspirational posters and quotes. Personally i feel i would have benefited from being introduced to adobe softwares from a younger age. this is essentially why i have chosen to take this brief
Due ; 26/02
Other designers Work that I have been looking at which helped me with my idea :
This work was done by a digital artist named Kattalego Phatline he is a recent graduate from The Vega School of Brand Communications
He specializes in typography, hand lettering, digital art, retouching, 3D, and illustration.
Katt's ability to create vibrant, intricate and hyper-realistic visuals have seen him represent South Africa at the Art Directors Club in New York as one of the brightest talents in Johannesburg and he’s featured across many online platforms.
Katt's ability to create vibrant, intricate and hyper-realistic visuals have seen him represent South Africa at the Art Directors Club in New York as one of the brightest talents in Johannesburg and he’s featured across many online platforms.
This piece really kicked off my idea and it gave me an idea of what I wanted my final piece to be.
This piece was done by a 20 year old student, who is studying illustration named Stuart more...
I found this piece really relevant to my assignment, although it seems is is aimed at a different audience I will take on board the references to Adobe, and how the artist has resembled the adobe brand to be like an addictive brand of cigarette.
Ideas development:
the orignal idea for my poster designs were following an idea that i wanted to spread, an idea that I couldnt phisycally write as that is not what they are looking for. It needed to be something that I could portray with an image or illustration.
The message I wanted to get out there was 'The world is yours', i wanted students who saw the poster to be inspired and try to make the best future opportunities for themselves.
This is a photograph I took some time ago, It is what i used to draw the inistial part of my illustrator poster:
after sketching my initial design on illustrator, I tried to develop it further by adding elements from the adobe softwares themselves. the tools and colour schemes..:
Then from this point I decided i wanted the poster to stand out more so added bolder colours, keeping within the scheme... my final designs:
the link to my designs on Behance:
